Unveiling the Power of User Research in Product Design (Part 3)

In this episode of Can I Have It in Blue, Subvisual's Alvaro Bezerra and Maria Grilo dive into the world of user research, sharing insights and lessons from their experiences. They discuss:

• The importance of user research: Breaking assumptions, reducing bias, and creating better products.
• Key research methods: Generative interviews, user testing, and surveys, along with the challenges of each.
• Real-world examples:
  • Uncovering incorrect assumptions about user workflows.
  • Dealing with biases in Web3 projects where tokenomics overshadow product needs.
• Tips and advice:
  • For designers: Overcoming nerves and handling interviews confidently.
  • For PMs: Collaborating with designers to prioritize user needs.
• Practical challenges: Selecting the right participants, avoiding bias in user testing, and adapting research methods to different contexts.

Alvaro and Maria also share personal anecdotes about research in Web3, the importance of tailoring interviews, and how even small adjustments can uncover valuable insights. They conclude by emphasizing the importance of preparation and continuous learning to refine research practices.