Bridging Branding & Digital Product Design with Onda & Subvisual

Can I Have It In Blue?

May 21 2025 | 00:26:46

00:00 / 00:26:46

Show Notes

Join Joana Gomes (Designer at Subvisual) and Lisandra Gabriel (Designer at Onda) in this insightful conversation about the intersection of branding, digital product design, and technology. They dive into:

How Onda crafts brand narratives that go beyond visuals, blending strategy with emotion.
The collaborative process between branding studios (Onda) and product teams (Subvisual) to create cohesive experiences.
Case studies like Orki (a playful yet serious DeFi stablecoin) and Alchemy Conference (dynamic, tech-driven signage).
Why branding is more than logos/colors—it’s about research, adaptability, and user connection.

Perfect for designers, founders, and teams looking to integrate branding and product design effectively.

Chapters

(00:00:00) - Intro: Meet Joana (Subvisual) and Lisandra (Onda).
(00:01:02) - Onda’s approach: Branding as business strategy, not just visuals
(00:04:32) - Web3 branding: Does it differ? Spoiler: Audience matters, not the process.
(00:07:38) - Flexibility in design processes—how clients shape collaboration
(00:11:18) - Crafting brand narratives: Touchpoints, tone, and real-world applications
(00:15:36) - Case Study: Orki – Balancing fun (social/mascots) with seriousness (DeFi product).
(00:23:39) - The future of branding: Dynamic tools, motion, and "unknown" exploration
(00:25:18) - Advice: Communication between teams/clients is key to standout brands

Other Episodes

Episode 1

February 07, 2023 • 00:42:08

Our journeys into product design

Social media:Joana Gomes João FerreiraFilipa Ribeirowww.subvisual.com

Episode 5

June 05, 2024 • 00:35:25

Product Processes in Practice

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Episode 2

October 17, 2025 • 00:52:22

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In the second episode of Season 2 — exploring collaboration across product, design, and technology —Álvaro Bezerra (Product Manager at Subvisual) and Tadeu Ferreira...