In this episode of 'Can I Have it in Blue?', join Álvaro Bezerra, João Ferreira, and Mar as they dive deep into the gaming industry through the lens of UX design.
Mar, new product designer at Subvisual, shares her tumultuous journey from fine arts to becoming a UX designer in the gaming world. Discover the unique challenges of designing for kids, the importance of behaviour and patterns in user experience, and the fascinating intricacies of making games engaging and scary. This in-depth discussion blends creativity, technology, and user-centred design!
00:00 Introduction to the Podcast
00:30 Mar's Journey into the Gaming Industry
02:58 Challenges and Adaptations in UX Design
07:17 Working with Roblox and Its Unique Challenges
10:17 User Behavior and Game Design
23:33 The Role of Rewards in Gaming
35:20 Insights from User Testing with Kids
44:55 Conclusion and Final Thoughts
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